Agent Value

Why So Many Sellers Are Cutting Their Price Right Now

Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on. Sellers tend to worry a cut means walking away with less than they hoped. Sometimes that’s true, but more often it just means the market moved faster than the listing did. Buyers, for their part, often assume a cut means something’s wrong with the house. Most of the...

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell. Which type you’re in changes how you should buy or sell. Ryan Serhant, CEO of SERHANT agrees: “There is no longer a housing market . . . There are four Americas.” Here’s what each looks like, and what it...

Selling This Fall? You Haven't Missed Your Window

Selling This Fall? You Haven’t Missed Your Window

Summer's winding down, and if you've been thinking about selling, you might be wondering if you missed your chance. Better to wait until next year or even next spring, right? Not so fast. About one in three of all home sales happen in the last four months of the year. Fall Is Busier than You Think Data from the National Association of Realtors (NAR) shows around a third of existing home sales...

Remote Work Could Be Your Affordability Answer

Remote Work Could Be Your Affordability Answer

For most first-time buyers, the hardest part of buying a home is making the numbers work. You budget, you save, and the finish line still feels far away.  But your salary is only half the equation. Where you live shapes what you can afford just as much. And if you can work remotely, you have an advantage a lot of buyers don't.  You're not tied to living where the jobs are, so you can look where...

Think New Homes Cost More? Not Right Now.

Think New Homes Cost More? Not Right Now.

Most people think a newly built home costs more than an existing one. But right now, that’s actually backwards. Newly built homes are more affordable than existing ones in a lot of markets. And that’s because builders are cutting prices and stacking on incentives to try to keep their inventory moving. Here’s why that’s really important for any would-be homebuyer to know. Newly Built Homes...

Most Home Sales Close – Here’s How To Keep Yours on Track

Most Home Sales Close – Here’s How To Keep Yours on Track

Few things are as rattling as the thought of your home sale falling through at the last minute, right before closing. All that waiting, all that progress, out the window. But if you’re getting ready to sell, here’s what you should know. Even in today’s market, it rarely comes to that. Buyers who are moving at today’s rates and prices are generally moving because of some big life change. That...

Your House Didn’t Sell. Here’s How To Turn It Around.

Your House Didn’t Sell. Here’s How To Turn It Around.

When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence. You start second-guessing everything, including the decision to move in the first place. And that raises 2 big questions: Do you try again? Is that even worth it? Here’s the secret to getting a better outcome the second time around. Different Agent. Different...

Is It Still a Seller's Market? Here's What the Data Says.

Is It Still a Seller’s Market? Here’s What the Data Says.

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us. While it’s going to vary by area, more metros are slowly shifting to favor buyers, and the market is starting to look a lot more like a two-way street again. And that balance is something we...

Could Moving a Bit Further Out Change Everything About Your Budget?

Could Moving a Bit Further Out Change Everything About Your Budget?

Whether you're dreaming about buying your first home or wondering if it’s time to move on from the one you're in, affordability is probably weighing on your mind. Home prices are still high in many markets, and even though things have improved a bit over the past year, making the numbers work can still feel like a stretch. But the people finding ways to move right now usually have one thing in...

The Pricing Mistake That Could Cost You Your Sale

The Pricing Mistake That Could Cost You Your Sale

Most sellers come into the market with one number in mind. And it’s often the one that costs them the most. That's their asking price.  A survey from Realtor.com shows about 8 in 10 (80%) of sellers expect to sell at or above their asking price today. But here’s where things get interesting. In reality, only about 4 out of every 10 (roughly 40%) actually do. That’s a big gap. And...